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How to really understand your audience - Yusuf Chuku, NBCUniversal

Uncensored CMO

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The Effect of Emotion on Memory Recall

It's one of the areas that we're we're looking to kind of learn a little bit more around. certain environments based on the context of the programming around and the kind of emotion that's being totally what it's very on which emotions if you've got a a crime drama and it ends with you is the crack gruesome death would it be different to sort of a romantic comedy when they get married at the yeah i i  I think it gets it sometimes other than very crude categorizations it's actually often hard to crack rise in emotion people can tell you they are feeling something i just can't really articulate what they're feeling it's just it's there, he says.

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