HubSpot

I think there's a lot of power in the talent that you bring in so that it can shape your ability to actually replicate what they did to get successful. And I don't think we've seen that yet with HubSpot, but I think they're getting there. We want to eventually be able to help companies not just build branded shows, but we want to help them put a media asset into their business that has independent value and pays for itself over 24-36 months.