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Clicks to Conversions: Optimizing the mobile user experience with Scott Smith of FanDuel

The Frictionless Experience

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Exploring Ways to Reduce Friction in Online Experiences

This chapter explores tactics like geolocation, personalized promo codes, and QR codes to reduce friction and enhance user experiences in online platforms. The speakers discuss challenges in simplifying processes, creating personalized offers, and tracking user interactions for improved loyalty programs.

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