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Episode 50: Al Michaels and Kirk Herbstreit

The Sports Media Podcast

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The Pac-12 and ESPN - One More Business?

The Pac-12 and ESPN are hundreds of millions of dollars apart. Apple, for example, loves to buy everything and then sell subscriptions. If Apple can make the case that they're going to pay you, we're going to bundle the Pac-12 as well. But right now, the issue for thePac-12 and perhaps the big 12 is just leverage,. They've already spent a lot of money.

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