Is Your Pricing Right?

The number I'm most focused on, and I don't have 100% transparency into this, is transactions are more valuable than clicks. It's okay to start low with your pricing and increase as you go harder to drop down. The other thing about Pricing is I do always recommend limiting inventory. If a person has a bad sales pitch, or they get leads and get people on their consultant, and they get our coach, and they can't close them. Well, that doesn't mean not I've curved it up. They just dropped the ball.