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Rory Sutherland, the Psychology of Price and the Super Bowl
Having a GAS...
The Significance of Sonic Branding in Advertising
Exploring the power of sonic branding, the chapter examines its influence on marketing strategies, highlighting its connection to music and ads. It also discusses the effectiveness of radio advertising, emphasizing the human brain's preference for costly marketing approaches over overlooked but impactful mediums.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode