SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

Pipeline Generation

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

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The Pipeline Chicken Versus Egg Problem

I don't think there is any pipeline generation standard, Dave. In fact, I'll see some companies kind of at the early stage take a marketing first philosophy. And that just isn't the best, most efficient source of pipeline to me. So my actual answer is plan holistically and don't have either come first. Let's plan to generate the demand that feeds the reps and hire them in parallel.

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