Ep. 93 - What’s Wrong With The Fitness Industry (And How To Change It)
Iron Culture presented by MASS
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Iron Culture: How Eric Helms Refuses to Play the Game
Eric Trexler is an iconic class because he refuses to play the game, but he's still succeeding in his own niche. As you said, he uses his Instagram as a referral machine for his more serious long form content. And so we ultimately get into this weird conundrum of Eric's offering all of this massively free content, which is highly nuanced. Like, homeboy could break the internet. But what happens? Because most of these publications, most of this research is funded inside of universities.
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