3min chapter

BUILD with Blake Bartlett cover image

Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era

BUILD with Blake Bartlett

CHAPTER

The Relationship Between Customer Success and Growth?

I firmly believe that we're entering the age where we have to deliver consumer grate products to prises with enterprise great functionality. I was thinking about it when you were talking about the metrics and the caps, some of the ones that you highlighted were things like activation and conversion,. And then also retention. So in the product led growth context, what is the relationship and the collaboration between customer success and growth? But how do you get at least two initial on boarding in a humblement, in self served way as possible to me as the key.

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