The Importance of Culture in Advertising

Culture is a get to a free pass out of actually having to make contact with people or figure shit about them. That's great. This thing to focus. But I think so many of us, not at the, not at your levels, but at the levels of people who are working at smaller agencies,. They're very excited about moving up in the industry. A lot of them are working in agencies that don't have any ambition. So I think that they're able to look at what we're showcasing here and have a North Star, right? The show was really, really about is sort of is, it's designed to create hope. It may be wonder whether culture is a