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Cruel Optimism: Affect Theory and the Structure of Feeling

Rev Left Radio

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How to Tear Down the Barrier to Change

There is this fear of change and it's very human. It's tied to loss aversion, people would rather keep what little they have than gamble on the possibility of having more. I think we have a lot of work to do trying to get through to people by taking that psychological fear seriously. Do you have any ideas about how to tear down that barrier?

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