Creating Great Self-Service Content -- Melissa Kwan // eWebinar
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Create Great Self-Service Content
The B2B buying disconnect means buyers don't want to be sold to. They want to find their own content and so you have to be pushing what your company does into the places where they're looking for information. This is the center of what eWebinar does, it's a great platform. So how can I move towards the self-service model and hey, I got an idea? Let's turn this into a webinar as an example.
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Transcript
