B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

The Difference Between DemandGen and Field Marketing

Snowflake is an account based organization, so our sales reps have a set account list that they each own. Field marketing and ABM and sales development together are the three Lakers to support sales directly. We're hand in hand supporting the same reps, DMs, RBPs, et cetera, together. So we're a layer that operates with field marketing. We don't do the same job as them, but we're complimenting.

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