Episode 178 — More Ergonomic
Exponent
00:00
Using the iPhone as an Example of a Functional Organization
The value of being an integrated organization would probably be less if it was all broken apart and focused on division by product by product. If you want to do something like augmented reality on the phone, which is really using a whole bunch of different pieces in a very different way for a new application, it's going to be the integrated player. And it's probably more likely to have a functional aligment because they're able to grapple with thisvery new type of problem.
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