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The Difference Between B to C and B to C Markets?
Employers are typically the biggest innovators of new diga health products, and our incentive is happy, healthy patients. It's a way for them to kind of say, offer this for free. Town employees en, you know, have more supported fertility pregnancy experiences. And mu spport all pathways to parenthood, adoption, sergacy for our l g b t c community. We're going to bring dads into the process.