In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence.
Discover how embracing your unique identity can make your brand stand out and attract clients who genuinely resonate with your offerings. Listen as Rebecca shares her philosophy of focusing on turning on the right people, rather than worrying about turning off others.
Rebecca shares her insights on the importance of knowing your target audience, understanding their needs, and creating a brand that speaks directly to their hearts. Learn how to use personal stories and perspectives to set your brand apart.
Break free from conventional marketing, step into your unique identity, and make an unforgettable impact. Your journey to becoming a marketing badass starts now!
โListen to what other people are telling you. If you hear it once, it's interesting, if you hear it three times, it's a pattern! Listen to what people are telling you that are places you delivered value, or things that were confusing, or any kind of feedback that you're getting from the world. Use that feedback to help you shape your path.โ -- Rebecca Gunter on The Recognized Authority podcast
โIf your strategy is to generate content that then brings your leads in, you better really lock your positioning in. The things you're talking about better be on point, talking directly to who your people are and directly about what they need, and directly about who you are and what you deliver. And getting passionate about your why.โ -- Rebecca Gunter on The Recognized Authority podcast
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/art-of-positioning/ ๐๐
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