The History Of Personalization
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Journey of Personalization in Marketing
This chapter explores the evolution of marketing personalization, starting from basic direct marketing techniques to the sophisticated, data-driven strategies enabled by the internet. It highlights the transformation brought by digital channels, including the rise of mobile interactions and influencer marketing, which have reshaped customer experiences. The discussion also examines the role of artificial intelligence in enhancing personalized marketing efforts and engaging consumers effectively.
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