The Headline Is Not Just a Headline

Headline real estate, not just a headline, meaning the space that you have or are going to dedicate to the ad for the ad. On television, headlines are said rather than appearing print. But the principle's the sameh and so it's really an ad for thead. The opening of my marketing speech used at the success events and elsewhere was really five headlines, one right after the other,. essentially an ad forThe speech to come.