The Automatic Tendence of Humans to Reciprocate Favors and Disfavors

The urge to reciprocate favors and disfavors is so strong that even someone smiling at you is hard not to reciprocate. The indebted feeling that humans have when they receive a gift tends to make that person feel uncomfortable until he or she can extinguish the debt. A business owner can offer too many products and services. At the same time curiosity can lead to important breakthroughs for a business.