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Bloomberg Businessweek
The Rise of Live Shopping and its Impact on Retail
16min Snip
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This chapter explores the growth of live shopping, comparing the strategies used in Western and Chinese markets. The guest, Mary Garamani, CEO of Bamboozer, shares insights into the live shopping industry and how it is being adopted by retailers and companies. The chapter also discusses the potential of video commerce to bridge the gap between offline and online shopping experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode