3min chapter

The GaryVee Audio Experience cover image

How to Make Quality Content in 2023

The GaryVee Audio Experience

CHAPTER

The Disconnect Between Creative AOR and Brand Ecosystem

"The ad industry needs to step up. We need to provide more value to our clients," he says. "It's called a ton of money for people to sit in a room and bounce ideas off each other." The world sits in this bizarro landscape where big brands would rather M&A small brands into their organizations than do the work that the small brands are doing, writes David Perry.

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