The demand is immense in Florida. There are hundreds of dispensaries throughout the state, but there's some areas that have really not had much accessibility for medical cannabis up until recently. We're seeing some greenfield opportunities in areas outside of Orlando and other parts of the state that we're excited to now be represented in where we weren't before. Twitter being the first major online social media platform to allow cannabis companies to advertise, albeit subject to restrictions, I think is a real big moment for the industry.
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