Becoming the Official Lacrosse Ball Supplier for the NLL

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In this chapter, Signature Athletics discusses how they formed partnerships with professional lacrosse leagues like the NLL to become the exclusive ball supplier. They talk about the process of networking and creating a high-quality lacrosse ball that caught the attention of the leagues. They also highlight their decision not to patent their ball and focus on exclusive agreements with pro leagues.

Dan Soviero talks about how he decided to drop out of college and become an entrepreneur, how he used equity crowdfunding to raise money for his business, and much more.

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro

02:38 - Things to consider when deciding to drop out of college.

13:37 - What the NLL is and how it’s different from the MLL and PLL, which have now merged.

19:06 - How to form a relationship with the NLL and other professional leagues to become the official ball.

26:27 - What it means from a business perspective to be the exclusive provider or official ball of a sports league and what the strategy and goal are with a relationship like this.

26:27 - What Dan’s long-term goal with Signature Lacrosse is.

32:42 - What the benefits of hiring athletes are.

33:06 - How Signature Lacrosse competes in a competitive industry and what makes them different from other lacrosse equipment companies.

33:48 - Why choosing to do equity crowdfunding is a good source for raising capital.

47:21 - The habits or principles Dan have incorporated into his life that have lead to his success.

And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

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