MI Rewind: The Business of Sports w/ Dan Soviero
The Intrinsic Value Podcast - The Investor’s Podcast Network
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Becoming the Official Lacrosse Ball Supplier for the NLL
In this chapter, Signature Athletics discusses how they formed partnerships with professional lacrosse leagues like the NLL to become the exclusive ball supplier. They talk about the process of networking and creating a high-quality lacrosse ball that caught the attention of the leagues. They also highlight their decision not to patent their ball and focus on exclusive agreements with pro leagues.
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