We don't live in a world any more where you can falk people over and get rich. That's a fallacy that comes from the 70 years of media domination, where we only had three big players in the medio space. And for 70 years, you couldn't have any recourse towards these companies. There was no social media. The word of mouth, when these companies did a bad things the consumers and lie to the consumers and hurt the consumers, took a massive amount of time to materialize. Now it's instant. I can tell whether or not a product is good right now, and then immediately go to my social mediam and tell single person i'm connected to, right