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How Ben Shapiro Runs His $200,000,000 Media Empire

The Iced Coffee Hour

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Engaging with Different Groups and Approaches to Conversations

The chapter explores the different groups of people they aim to engage with, including those who are opposed, apathetic, or on the fence. They discuss the purpose and goal of conversations, share personal stories about communication, and highlight the importance of debates and discussions with people who disagree but are open to clarification. The chapter also touches on the influence of social media and the trendiness of certain views.

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