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E13 Yu-Kai Chou: Using The Octalysis Framework To Gamify Life, Learning, and Business

Aidan's Infinite Play

CHAPTER

The Difference Between Black Hat and White Hat Motivation

White Hat is empowerment of creative and feedback, which means you're intrinsically being creative. Black Hat is what we talked about, unpredictability and curiosity. White Hat motivation is usually good for loyalty programs or community management. Black Hat motivation is good for short bursts of activity like buying a ticket at booking.com.

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