
Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
Behind the Numbers: an EMARKETER Podcast
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Navigating Growth Opportunities Amid Market Uncertainty
This chapter explores Amazon's optimistic growth prospects, focusing on its effective scenario planning amid market uncertainties. It highlights projected revenue increases from cloud services and advertising, alongside competitive advantages in retail through enhanced shipping and accessibility initiatives.
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