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14min chapter
SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.
The Sleeping Barber - A Business and Marketing Podcast
Navigating Media Fragmentation in Advertising
Exploring the challenges and opportunities in advertising within a fragmented media landscape, from the evolution of TV viewing to the rise of specialized content like podcasts. Delving into effective advertising strategies, including targeting high intent audiences and balancing the use of celebrities to prevent overshadowing the brand. Emphasizing the importance of boldness and adaptability in creating successful multi-channel marketing approaches in today's diverse media environment.
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