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China's Retail Revolution: How SHEIN, Temu, and TikTok are Reshaping Global Commerce - Ed Sander

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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E-Commerce Dynamics: TikTok Shop's Global Performance

This chapter analyzes the differing performance of TikTok Shop in regions like Thailand and the U.S., highlighting Thailand's lead in daily order volume despite U.S. growth. It contrasts e-commerce behaviors between China and Western markets, focusing on the rise of live streaming shopping and its cultural relevance in Southeast Asia. The conversation also addresses the challenges TikTok Shop faces in establishing a successful live commerce ecosystem in the U.S., emphasizing the evolution from traditional sales to integrated promotional strategies.

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