Why consumer behavior shifts | Marketing For The Now Episode #16
The GaryVee Audio Experience
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Cultural Dynamics and Marketing Evolution
This chapter explores the speaker's experiences at renowned companies like Beats Music and Netflix, focusing on the cultural empowerment that promotes innovation. The discussion highlights the urgent need for businesses to adapt to the digital landscape, emphasizing the role of influencer marketing and personalized consumer engagement. Additionally, it examines the historical adaptability of a tech company, showcasing the balance between branding and sales performance in today's market.
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