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Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
Marketecture: Get Smart. Fast.
The Future of Email Marketing
Web is not a login universe, right? You go to the Weather Channel, you're not going to give your email just to check the weather forecast. Lybrand said we're going to have 20% of login users and that would be pretty good. And then all of the publishers in the room kind of committed suicide. It just doesn't work. CTV is a very different world though because you've got a lot of authenticated user base.
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