Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
The Product Marketing Experts
00:00
How to Prioritize Your Product Marketing Stories
How do you manage and prioritize even a lot of those stories that you're telling? prioritization is really key, as well as being targeted about who we're telling, what message to. Part of it comes through things like our tiering framework that we use to kind of tier product launches. Some launches will only announce to a specific segment of our existing customer base. And so that has helped along with things like bundling features together to tell a more compelling story.
Transcript
Play full episode
