Intel’s Drop, Microsoft’s Record, MercadoLibre’s Future
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Coca-Cola's Revenue Decline and Market Comparisons
This chapter examines Coca-Cola's steep revenue decline in their second quarter report, a drop not experienced in 25 years. While shares increased due to the CEO's optimistic outlook, the contrasting fortunes of beverage brands like Boston Beer reveal the challenges faced in adapting to shifting consumer tastes.
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