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Tell Better Stories - Win More Sales - John Livesay Ep 329
Incredible Life Creator with Dr. Kimberley Linert
How to Tell a Good Case Story
A good story should have four parts: exposition, problem, solution and resolution. What is life like for this person after they bought your product or service? And they're happier, the whole family is happier in your case. So if you start having those four parts, you're going to tug at heartstrings and get that emotional connection that make people want to buy from you.
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