
Digiday's top media trends to watch in 2023
The Digiday Podcast
How Much Can We Afford to Cut?
The big stories at the moment is just how much money these companies, whether it's Netflix or Disney or Paramount or NBC or certainly Warner Brothers Discovery have spent on programming for their streaming services. And so they've been dialing back their programming budgets. But then that creates the question of like, okay, but if you just invest in lower quality stuff, can you expect the audiences to be there? So I don't know. It's interesting. The full spring thing I do think maybe tricked a few people. Yeah.
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