Collaboration Over Competition

Natalie Franke is today’s speaker, the Founder of the Rising Tide Society and Global Head of Community at Honeybook. Natalie started out as a freelance photographer and began to grow a community around the hashtag #CommunityOverCompetition. She quickly began hosting meetup events and two months later, Rising Tide Society was acquired by Honeybook. After this acquisition, the growth was explosive to a point where it became hard to manage. The community matured and she began to build the infrastructure needed to scale, such as training for leaders, a community playbook, and defining success in ROI. By scaling while staying true to the community beliefs, they grew to 77,000 members and 400 chapters. Rising Tide continues to grow virtually as a result of Covid-19. Who is this episode for?: B2B, In-person and Online, Scaling Community Builders 3 key takeaways: - Natalie was able to define success in community by finding the key metrics and ROI that helped grow the community. - Natalie created training programs and playbooks for Chapter Leaders to manage community growth. - Natalie has found success by staying true to the community’s core value, #CommunityOverCompetition, because this message resonated deeply with her audience, small business owners.