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Bonus #12: 10 Video Marketing Hot Takes With Natasha Pierre of The Shine Online Podcast (Part 1)

Cubicle to CEO

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The Best Hooks for Video Marketing

I think polarizing content to your point is such a great conversation starter. As long as of course you actually have context to back it up and it's not just oh I'm being controversial to be controversial. So essentially I have a bold text that says unpopular opinion or hot take. And then I immediately deliver what that unpopular opinion is usually in one or two lines. That always gets so much engagement in terms of shares and saves and comments. It really gets people like reading the content and the hook is doing its job 100%.

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