David Nottoli 'Creative Thinking, Problem Solving, Value Creation'
The New Abnormal
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Agencies of the Future
Technology is certainly a huge impact on advertising. Its created new job titles and lots of different specialties within within agencyyu see. But what goes away and what suffers is long term brand building. And i think the squeeze right now, and you see it in the numbers,. You know, short term thinking around how do we move people to purchase this instead of that? How do we move them from this brand to that brand? Is as very digitally focused endeavor.
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