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Top Ways Your PPC Spend is Being Wasted with John Moran

Perpetual Traffic

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How to Scale a Website to Increase Scalability

Google sees somebody who's going to buy, decides that there's a way to orchestrate it so that they can insert themselves right into the middle of that transaction. That's actually kind of brilliant on Google's end. The fact that you even figured out what they were doing amazes me because how could anybody possibly sloot that? But I can scale cold. I can't scale warm. So the colder I can make this, the truer it will be at scale and more resilient it will be to drop a mare at scale.

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