The Importance of Personal Fitting Your Business

Roxanne Jones: It's really interesting about combining those ideas of effectuation and then sort of the idea selection that you were talking about. I'd love to hear about how you select what to work on as opposed to designing the way you're going to work on it. The problem with being an entrepreneur is you can only do like one at a time, so you kind of got to be a little bit more choosy. And if we're able to go slower, then we can work fewer hours per week because there's not as much urgency.