The Transition to Scaling Gold's Gym

I would love to say that it was part of the grand plan, but quite honestly, it took people like beating me over the head with it. We were introduced by a couple of friends because I was now speaking in the industry. It really took him saying, can you take this and help us do this, like an archim? And sure enough, it was like, sure, we can do that. You know, again, that was after doing a lot of consulting, but it was different to say, like, can you literally just stick this in my club and not necessarily run it for them, but teach them to fish?"

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