Introduction

We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer… From website session to add-to-cart to initiate checkout to purchase – where did visitors drop off in the funnel? Once we determined the answer, we came up with a 4-step plan to fix conversion rate. As an added bonus, here's the Strategy Deck for 31 Bits: https://drive.google.com/file/d/1unKoo-tmjOC9BIx0YuFix4EAPdNGLqj8/view?usp=sharing