5min chapter

The Knowledge Project with Shane Parrish cover image

#200 Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company

The Knowledge Project with Shane Parrish

CHAPTER

Redefining Concert Culture

This chapter explores a band's innovative strategies to enhance the concert experience by prioritizing direct ticket sales to dedicated fans and eliminating scalpers. It also examines the evolution of content sharing in entertainment, comparing the impact of fan engagement in the NBA with the Grateful Dead's pioneering approach to live concert recordings.

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