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The Future Of Content Isn't What You Think with Anthony Kennada
Distribution First
How to Build an Owned Media Company
I think it's across society. I think it's probably a more macro problem than just even business in B2B where it's you know, easy money, crypto easy. It's just there's like everybody wants to lose 10 pounds by not doing anything and put an electric band on their stomach or something. And I think that just bleeds over into how we do marketing and even specifically how we do content marketing. Yeah. But I think that's a great segue into the hard work of building an owned media company. You need maybe one person on the content team doing it. Maybe an agency that can support that effort while you're kind of freeing up your creative resources internally to
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