4min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

How To Present An Ordinary Product As Extraordinary

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Importance of Direct Response Marketing Success

Cesare Direct is a marketing agency and we make the commercials and we also buy media time. What piques your interest or what causes you to shake your head and say no hope? There's a couple things I always look for, if there's some consumer response and actual sales that's the first thing that gets my interest. The second is different categories and you know the name of cleaning products any like housewares anything that helps different kitchen appliances If it's something new and unique exercise and fitness beauty and skin care you can call it get rich quick.

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