At a Distance cover image

Jeff Rosenthal on the Art of Building a Community

At a Distance

CHAPTER

The Power of Conversation

I really love this idea of conversation being so central to what Summit's about. And a big part of this is also storytelling. We always found that if you told 20 people about the super cool thing and then shut it all down, it would go a lot further than if you blanket email everybody that you know about your party. So I kind of overstate these differences because the culture is the most important part of the community. When our guests see the founders of Summit serving them the food ourselves at the dinner table, it expresses the values we think are important.

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