
What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
Sweathead, A Strategy Podcast
00:00
The Culture Agency of Record for Brands
Ino is the culture agency of record for brands. It helps them unpack, talk through and think through their brand in a specific way. But it also requires a really strong strategy department. And if you don't have a department that's willing to accept the tone and the framework around this conversation, of course it'll feel like nothing,. I'm excited to be here because of it.
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