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Leveraging Social Media for Sales w/ Spencer Smith, CSFS

Benefits Influencer

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How to Engage More on LinkedIn

I see people posting press releases from their company or screenshots of their product over and over again with very little engagement. I think if we just take a step back and think of ourselves as the person on the other side of that screen, the audience that's supposed to be interacting with this, nobody wants to see your sales content. Nobody. We're getting players about Spencer's software. If they don't know that they have a need for it or don't even understand what it is but they do care about bring creative solutions to their clients. It's something that people are very interested in and one to learn more about. So there has to be substance and meaning underneath the reason you post.

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