The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Why You Should Not Do PLG and Enterprise Sales at the Same Time | How To Move Into Enterprise Sales Gradually | How To Make a Comp Plan For Sales Teams | Why Discounting is Good and Can Be Used with Stevie Case, CRO @ Vanta

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating PLG and Enterprise Sales

This chapter explores the challenges and strategies of integrating Product-Led Growth with traditional enterprise sales methods. It emphasizes the importance of clarity in value propositions and the role of the founder in engaging customers. Additionally, the chapter discusses the significance of grit and personal resilience in building an effective sales team, particularly when transitioning to enterprise clients.

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