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PageRank Is a Core Innovation of Google, Larry Page and Sergey Brin
The idea of PageRank was developed by Google's Larry Page and Sergey Brin in 1998. It wasn't just keyword density, which is so easy to game. The main thing was PageRank. What other big important websites with high authority scores are they linking to you? If they do, that should be ranked higher. There's a few other things in there as well, like how recently was updated location. And also, they try to blacklist anyone who looks too spammy.
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